Laura Hamer Photography
Brand Design / Website / Social Media
Laura Hamer is an in-home photographer, specialising in families and maternity. Based in Melbourne and diagnosed with cystic fibrosis, her messaging emphasises that time is precious, and these moments are fleeting: capture those precious memories forever.
The Challenge: In a crowded family photography market where many offerings look and feel the same, the opportunity was to define Laura’s unique value and create a brand that sets her apart.
The Solution: Laura’s work was always excellent. Her photography is authentic, emotive, and genuinely beautiful. The challenge was making sure her brand reflected that level of quality and helped her stand out in a saturated market.
We created a refined, elevated identity inspired by the Art Deco elegance of East Melbourne and grounded it in the warmth and emotion of her imagery. The result feels sophisticated yet deeply personal, allowing her authenticity to shine while positioning her at a higher level in her market.
What we delivered
Since the implementation of the new brand visuals, website elevation and marketing, Laura has been thrilled with the surge in activity across her platforms and website. She has seen a sharp uptake in bookings, as well as increased confidence and pride as she advertises her work both in person and online.
When strong branding and clear strategy are backed by smart, targeted marketing, the results speak for themselves: more website visits, stronger social engagement, and meaningful growth in sales.
-
The real validation happens when actual bookings are happening as a result of clear messaging and targeted marketing campaigns.
-
With clear branding, focused strategy, and targeted marketing, customer acquisition grew significantly. More clicks are now converting into sales, and the strong results have built lasting confidence to keep investing in campaigns that continue to attract and convert the right audience.
-
Laura’s photography and reviews were already exceptional - but with sharp brand strategy, clear online positioning, and targeted social campaigns, engagement jumped from 1–10 clicks a week to a 60% increase.
Laura enjoys fully booked months, and a clear, measurable return on investment. As her confidence grows, her campaigns continue to be targeted and profitable.