Wedge Australia Skin Care
Brand Identity / Packaging / Start-up
A start-up with a clear ambition: premium skincare made from natural Australian ingredients. By men, for men. The product had integrity. Craft. Quality. Yet, the brand didn’t reflect it.
We elevated the identity to match the ambition: sharpening its positioning, refining its visual language and giving it the presence it deserved. The result is a brand that stands confidently alongside its competitors, while staying true to the original vision that sparked it.
Skin Care for men,
made by men.
Wedge Australia
Wedge Australia is redefining men’s skincare with high-quality products made from native Australian ingredients. No fluff. No clinical feel. Just straight-talking, effective grooming designed for real men.
The Challenge
Turn a bold founder vision into a credible, distinctly Australian skincare brand that appeals to men who would not usually buy skincare. The identity also needed to scale across a growing product range while standing out on shelf.
The Solution
We created a confident, no-nonsense brand with strong typography and a dynamic colour system that drives shelf impact and clear product differentiation.
The result is a scalable brand identity that builds recognition, strengthens market position and supports long-term growth.